NEWS

Move Networks to Enter into Strategic Relationship with Microsoft; Move Media Player and Microsoft’s Silverlight to Create the Most Flexible, High Quality Streaming Video Platform

Press Release
March 5, 2008

Move Networks, the leading provider of online television services, announced today at the MIX08 Conference plans to partner closely with Microsoft to enable Move Networks’ high quality video streaming technology within Microsoft Silverlight.

Microsoft Silverlight, a cross-browser, multiplatform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web, will soon support Move Networks’ video streaming technology that allows for fast start times, smooth playback with no buffering, and high quality video resolution. The Move Media Player is currently used to deliver HD video content online by leading media companies such as ABC, the CW, Discovery Communications, ESPN, Fox, Warner Brothers, and many others.

As online video viewing continues to grow exponentially, Move Networks’ technology combined with Microsoft Silverlight’s open, flexible platform will give media companies and developers the ability to quickly deploy unique online television offerings. Within one environment, developers will be able to seamlessly provide unique branding and navigational elements within, around and on top of the highest quality online video on the Internet.

“Silverlight is focused on delivering the most flexible cross-platform development environment for creating rich applications online,” said John Case, general manager in the Developer Division at Microsoft Corp. “The era of static web pages is well behind us. Media companies are intent on delivering video-rich, interactive experiences for users. Working together enables us to offer those media companies Move Networks’ video streaming technology within the flexible Silverlight development platform.”

“Across the board, media companies are looking for smart, seamless ways to maximize the advertising opportunities of their online television content,” said John Edwards, CEO of Move Networks. “Move has specialized in driving higher viewership through better quality of experience. By partnering with Microsoft, we’re offering the most flexible, creative platform for creating the best video and navigation experience for online television.”

Utilizing Move Networks’ video streaming within Silverlight’s development platform will allow media companies and advertising agencies to unleash their creativity in developing new, interactive advertising elements for online video.

Web users will also benefit from the single, open development environment that will come from Move Networks’ relationship with Microsoft. When users view online video, they’re looking for a high quality experience. The combined Silverlight and Move Networks solution will enable media companies to more easily develop the best viewer experience with both rich navigation and high quality video.

About Move Networks

Move Networks, Inc. is a leading provider of online television services that drive the growth and support of online audiences for leading broadcasters and publishers including ABC, the CW, Discovery, ESPN, and Fox. The video technologies and services developed and managed by Move Networks enable leading brands to deliver live and on-demand programming to millions of people without the buffering, stalling, and low-quality viewing experiences common with competing technologies.

Product and service names mentioned herein are the trademarks of their respective owners.